Follow these tips to create emails people are more likely to read, understand and act on.
- Keep it simple. The reader has to understand what you are asking.
- Type in sentence mode. ALL CAPS = yelling. Don't yell.
- A paragraph should be no more than three sentences.
- Have a blank line after each paragraph.
- Each sentence should be no more than twenty words, ideally, less.
- An email should be no more than five paragraphs, except in unique circumstances.
- If you have multiple points, number them. This makes responding easier.
- Keep it simple. Every word must be relevant and unambiguous.
Tip: don' t call the recipient immediately after sending the email to make the same points on the phone.
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