USING LICENCE FOCUSSED HAMPERS TO DRIVE TRAFFIC AND SALES IN YOUR BUSINESS

A terrific way to differentiate your business from competitors selling the same products is to change perception. By that we mean, to change the look of what you sell, so comparison is not each. This makes comparison hard.

Hampers are an excellent way to differentiate for the are a product over which you have complete control, because you make the hamper, you include in it what you want.

We are not talking here about the usual hampers for Christmas or birthdays. No, our advice is that you create hampers based on licences that you know are successful, licences that have a following, as well as recipient ideas. Here are some suggestions for hampers top get you thinking.

• Beanie Boos.
• Pop! Vinyls.
• Itty Bittys.
• Batman.
• Superman.
• Pusheen.
• Teenage Mutant Ninja Turtles.
• Unicorns.
• Mermaids.
• Game of Thrones.
• Friends.
• Mates.
• Neighbours.
• Angel.
• Mentor.

You can create hampers at price points appropriate to your situation. You don't need to make many. For example, you could create one for, say, Beanie Boos, priced at $99.99 and have a sign next to it We can make Beanie Boo hampers priced from $25.00 to $500.00. Tell us what you want and we will make it for you and make gift giving easy.

The idea is you use one stunning hamper to attract people and get them thinking about a hamper from you as the total gift package.

Some hampers lend themselves to placing products from multiple suppliers. For example, a Batman hamper could include a Pop! Vinyl, Itty Bitty and other items plus a card.

One idea could be to use a candy bowl from Rubies as the hamper pack. Into the bowl for, say, Spiderman, place a Ty product, Itty Bitty, Pop Vinyl and a card. This is a perfect Spiderman gift. Anyone buying a gift for a Spiderman fan will love the range of items in the gift pack. 

Here is what the Spiderman candy bowl from Rubies Deerfield looks like:

Note: by not pre-making too many hampers you can be selective as to what to include.

Remember, the customer for a hamper is not the fan, the customer is the person giving to the fan.

Hampers are an opportunity for you to differentiate your business, for you to break free from any competitor.