ADVICE ON BRANDING TOUCHPOINTS

The money spent promoting the brand your business trades under only benefits your business if you attach your business to the brand.

Here are the minimum everyday touch points we see as essential in leveraging your brand. Oh, and we say your brand given that you choose the brand for your business - there is no requirement that it is branded newsXpress

1. Branding out the front of your business.
2. Employees in a branded top.
3. Employees wearing a branded name badge.
4. Branding on top of every receipt you hand out.
5. Only using newsXpress branded bags in your business.
6. Business cards handed out as your business card.
7. Your brand in the name of your business Facebook page.
8. Your brand in the business name of your Google Plus page.
9. Answering the phone as your brand xxx – where xxx is your location.
10. Tagging the brands you sell on your page on the newsXpress website – so we include your store in stockiest lists on our Facebook advertising.

In-store, reduce the visual noise for products that sell regardless and thereby make your branding more noticeable.