It is pretty simple really, post less.
Start by tracking how much you spend on postage. Knowing this guides what you need to aim for to reduce postage costs.
Think about postage as discretionary.
- Pay bills online. Tell suppliers not geared for this they have to or your sill stop dealing with them.
- Sent out customer statement online.
- Send our customer marketing online.
As a guide, you ought to be able to get our outbound mail down to a handful of items a month.
The most significant benefit will come from emailing customer statements. All newsagency software should be able to do this.
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