newsXpress Seasonal Edge in-store marketing

Seasonal Edge is a newsXpress exclusive in-store marketing program.

It is opt-in, meaning that members need to opt in for a season to be able to participate.

To qualify to opt in: currently, newsXpress requires that the majority of your greeting card products are sourced from Henderson Greetings of Simson Cards. This requirement may change so be sure to check.

newsXpress funds Seasonal Edge, not suppliers, not members. It is paid for solely from our head office resources.

The goal of seasonal Edge is to drive the sales of all greeting cards through the promotion, not just cards for the season during which it runs.

How it works is that newsXpress provides each participant with a prize and collateral to place with the prize in-store to drive sails that provide customers with an opportunity to enter to win the prize.

This prize should be on display at least 6 weeks prior to the season.

You should promote the prize on your own social media.

It is a requirement that you post one photo of your in-store display to our private newsXpress Facebook group.

Once the season arrives, draw a winner and give them the prize. Ask to take a photo for your to share with your business Facebook page as this shows that folks who shop with you can be winners.

As you can see, Seasonal Edge is very simple. That's key here. Easy to opt-in, easy to engage, minimal compliance.

The big piece is the goal of increasing sales. The success with that really does depend on your in-store engagement:

• Your display. 
• Your at the counter support through discussion.
• Promotion on your own social media.
• Ensuring all staff are on board.
• Keeping the display fresh.

Seasonal Edge is a newsXpress exclusive marketing program in which the group invests between $150,000 and $200,000 each year. This is a real cost investment by newsXpress in the businesses of its members.,

The typical seasons for which newsXpress runs seasonal Edge are: Valentine's Day, Mother's Day, Father's Day, Christmas.

newsXpress does reserve the right to modify the terms and conditions at any time.