SELL MORE CARDS WITH A WE'LL POST IT FOR YOU SERVICE

 

• Differentiate your business with this idea.
• Sell more cards.
• Ensure the whole team is engaged.
• Keep it simple.
• Keep the costs low.
• Listen to customer feedback, especially their stories.

Plenty of people are time poor. Help them with a free service that sets your business apart.

Offer a card writing / posting service and you make buying cards and buying cards from you more attractive.

In shop visit they can buy a card and stamp, write on the card, address the envelope and leave it for you to post.

The alternative is they take the card home, write on it, put a stamp on it and then walk it to the post box or remember to post it when next out OR they forget about it altogether.

Help people express themselves efficiently and your card sales will grow.

Keep it simple. This is a practical service with trust that you will post the card that day key to the service.

We think it is best to be handed the stamped addressed envelope across the counter rather than it being placed in a box or some other purpose made post item in the shop. The handing it to a person is more certain.

Have a defined process at the counter for handling the cards, placing them in a fixed spot and tasking someone to ensure all cards are posted by mail time each day. Ensure all team members are trained in the process.

Place a small format table near the counter as this is where the service will most likely be used and appreciated most.

You could include on the table the small newsXpress card stand, with three themed cards people could purchase on impulse. This adds value to the stand for the business.

Be sure to include a selection of pens and other materials for writing on the cards.

Here is a low-cost small-format table we sourced from Ikea for our Mount Waverley business. It is placed next to the counter.

Offering this is driving incremental card purchases.

Write about the service on Facebook every couple of weeks. Provide context in your posts about saving time. Tell stories people share with you about what they like from the service.

Encourage team members to talk about the service across the counter with customers. 

This service differentiates you from most other retailers selling cards. That differentiation will be most valuable when you promote it.

Here is the sign we use on the stand at Mount Waverley:

Leaving a car open with a pen can easily demonstrate how this can be used:

Stickers, rubber stamps and other items help people embellish their cards and further pitch your business.

SUGGESTED CARD TEXT

Here is a range of suggested card text that customers appreciate being available:

Birthday:

May your birthday be bright as your smile, warm as your heart, and as sparkling as your accessories.

 

A birthday should be happy. Just perfect through and through, especially when the day belongs to someone as special as you.

 

And in the end, it’s not the years in your life that count, it’s the life in your years. Happy Birthday.

 

May your birthday bring you as much happiness as you give those who know you.

 

Today is your day! Your mountain is waiting, so… get on your way. Dr. Seuss

 

I could say that you’re getting old and have lost a step or two, but instead I’ll say how much I’ve enjoyed another year of you.

 

 

Thanks:

 

What a wonderful world this would be if everyone’s life could be touched by someone as kind and caring as you.

 

I’m so grateful for your prayers, messages and wishes. I will keep them all in my heart.

 

I appreciate all the time you were able to give to help me. It really means a lot.

 

Thankyou form the bottom of my heart.

 

Friend:

 

A true friend reaches for you hand and touches your heart.

 

True friendship is when two friends can walk in opposite directions yet remain side by side.

 

Be bold in the dreams you dream for yourself.

 

Your wings already exist, all you have to do is fly.

 

Love:

 

Keep me in your heart, I’ll stay there forever. Winnie the Pooh

 

I love you more today than yesterday, but only half as much as tomorrow.

 

A hundred hearts would be too few to carry all my love for you.

 

Some things may be better left unsaid but telling you how much I adore and care for you every day is not one of them. I love you more than words could ever express.

 

Wedding:

 

Wishing you a lifetime of happiness, joy and lots of wonderful memories. Congratulations.

 

For better or worse, you’re in this together so here’s to fun along the way. Congratulations.

 

New Baby:

 

Congratulations with the arrival of your new happy and healthy newborn. May you cherish this special time that only comes around once and may it make for lots of wonderful memories.

 

Congratulations. May your newest arrival also bring with it much joy and happiness for you both as new parents. We’re thinking of you during this exciting time. All the best.

 

 

Get Well:

 

Wishing you all the best with your recovery. May you use this restful time to recharge and energise. All the best.

 

I’m really sorry to hear of your illness. We’re all thinking of you during this time.

 

Better you than me. Get well soon.

 

All the best and we hope that your back to your true self soon.

 

 

Sympathy:

 

Though our words can do little, we hope our thoughts and prayers will support you at this time.

 

Sometimes it helps a little when your grief is hard to bear to know that there are others who understand and car, so may you find some comfort in this message meant to say that our sympathetic thoughts go out to you today.

 

Let your memories of (name) ‘s life provide you with the comfort you need during this challenging time.’

 

May the angels walk with you on this day, and hold and keep you until the main goes away.