HOW TO LEVERAGE THE RED NOSE DAY OPPORTUNITY

For years, newsXpress has partnered with Red Nose Day to raise funds for their work on SIDS. Each newsXpress member is sent a pack of fund raising items to sell. Here is advice on engaging with Red Nose Day in-store and beyond:

1. Train your staff about the work of the Nose Day organisation:
   1. They host counselling sessions for parents and families affected by SIDS.
   2. They publish and distribute educational kits.
   3. They donate funds to medical research.
   4. They raise awareness in the community.
   5. Share access to the excellent resources at the Red Nose Day website.
2. Place the fundraising items on the counter. Encourage staff to pitch the items.
3. If you have multiple counters, move the display unit to ensure all shoppers see it.
4. Write about the fundraising items you have on your business Facebook page along with words of support for the Red Nose Day organisation.
5. Write about the work of the Red Nose Day organisation on your business Facebook page.
6. Consider hosting a fundraising event.
7. Share with other newsXpress members what you have done.
8. Consider an offer. Here are some ideas:
   1. Have a sale. Buy a fundraising item and get 10% off anything in-store that day.
   2. Wear a Red Nose (on a day you specify) and get 25% off any purchase. Call it a Red Nose Sale day.
   3. Create a wall where people can post their stories of babies they or friends have lost, for any reason. This provides people to share heartfelt stories and through this you foster community.