QUESTIONS TO ASK IF SALES OF A STRONG PRODUCT OR CATEGORY ARE DECLINING

Have we done enough to attract new shoppers for these items? Things like events as these can introduce people to the love of a product or category and show the shopper community as bigger, something they can be part of.
Have we tried to pitch the product as having an appeal beyond the obvious? For example, Boos are not just bought by collectors, they are bought as a toy, a reward, a comfort and more.
Have we promoted this sufficiently outside the business? For example, on Facebook, as a prize with community groups.
Have we given the product enough sunshine time? In prime position, front of store and at the counter.
Have we changed the in-store displays regularly, at least every two weeks?
Do we all know who the customer is and why they could buy?
Have we move the product or some of the product at least once or twice in recent months so the offer looks fresh?
Have we maintained sufficient stock levels? People will not buy if the display looks empty.
Are we consistent with our loyalty offer?
Are we locally competitive?

We all determine the success of what we sell in our shops through our own actions.