HOW TO CREATE EFFECTIVE WINDOW AND STORE ENTRANCE DISPLAYS

An effective display is one that is commercially successful for the business. That is, it attracts shoppers to the business and / or sells products.

1. Create a display that is focussed. That is, it displays a single product or single category or product of offers products for a single purpose. DO NOT do a shelf or two of one range or category and another shelf or two of another range or category as this is less likely to be noticed.
2. Keep it simple, uncluttered.
3. Have the product that you want noticed the most in the best location, at the heart of the display. Build out from there.
4. Keep space clear around - on either side, above and below. This helps the display get noticed.
5. Be bold. make sure your statement is easily seen from a distance, outside the shop.

A focussed display could pitch a single product, a category or products that target a gift recipient demographic: kids, teens, young families, grandparents, a colour, a special interest.

The absolute key is that everything on the display makes sense being there.