COMING OUT OF MOTHER'S DAY WITH PURPOSE AND FOCUS

The weeks between Mother's Day and Father's Day, can be challenging for any retailer. Our advice is to create excitement for your business.

1. Engage with new product opportunities. Make your shop look and feel different. Differentiating product that you do not to spend big on to leverage.
2. Host an in-store event once each month to attract new shoppers.
3. Left field events. Host an event one night at close that sounds like a crazy idea for your business, one not connected with actually selling anything: Karaoke, yoga, open mic comedy, open mike for local singer / songwriters, poetry slam, local storytellers, masterclass in how to knit or crochet, masterclass in how to paint, masterclass in writing fiction.
4. Launch new lines at the front of the store.
5. Embrace first communion, confirmation and broader religious seasons.
6. Run a June is Jigsaw month opportunity. No discounting. It is a reason to pitch jigsaws front of store.
7. Games. Focus on games as it is winter and a time when people are more likely to be indoors.
8. Toys. Consider a toys focus a month or two ahead of the traditional K-Mart, Target and others toy sales.
9. Collectors. Bring together a pitch of all things collectors.
10. Christmas in July. A terrific reason for a clearance sale.
11. Home makeover. Bring together homewares products with Home beautiful and other home fashion magazines and offer people suggestions on a home decor reset.

The idea of this list is to present options. If you need help or deeper advice on engaging, please email help@newsxpress.com.au.  We can help with finding products, marketing tips, VM ideas and more. Help@ is the best entry point for all this.