There are some considerations we would like you to take on board should you start or plan to start a Facebook page that exists to act beyond promoting your business in your area. The type of page of interest here in this article is a community page.
It is important to contemplate and understand the difference in this type of page. A community page is very different to a business page. If it is obviously for the benefit of a business, expect push-back from the individuals who run other groups who may feel threatened by a new ‘competitor’.
Content needs to match purpose. Community pages need to primarily support content from and for the community. This means developing a voice appropriate to the community and sharing content that serves the community ahead of all else.
Be in and of the community and not a retailer selling to the community.
Respect the community, not just the one you create but the many others that are similar.
Do not use newsXpress published content on a community group page unless you are sharing a post from newsXpress.
Be considerate of other newsXpress members. If you establish a brand-based page or a community page, let other members within the catchment area of the page share admin duties. Otherwise, members will see you passing off a brand based community group as a means of taking business from them. While that happens between member business pages, it is a different situation for community-like pages.
newsXpress already has brand-based pages for key national brands. The more established of these have excellent follower numbers and engagements with posts. We have considerable experience in building followings and appreciate the challenges of serving these.
We like the idea of newsXpress members having multiple Facebook pages and have pitched this to members in the past, it is important to choose the right type of page and to be respectful of being part of the co-operative newsXpress community.
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