SCHOOL HOLIDAYS ACTIVITIES TO DRIVE TRAFFIC AND ENGAGEMENT

School holidays present an excellent opportunity to attract shoppers who might not usually visit the business. The best way to do this is through events and activities in-store, which you promote in advance on Facebook and elsewhere.

Here is a list of activities we suggest, in no particular order.

1. Host a brand Party. This is easy to run. We have excellent advice on how to do it. We think there are opportunities to do between four and six a year.
2. Grandparents day. Build a day of activities and deals for grandparents and their young charges for the day.
3. Teenagers learn to write a card day. Offer education, some relevant fun and deals on buying cards. Try and get them sold on the idea of writing and giving cards.
4. Retro games party. Promote fun with marbles, whoopee cushions, slinks, chess, dominoes, snakes and ladders and more.
5. Monopoly madness. Promote your monopoly games and have one out for people to play. Create a power version where you play for 30 minutes and the person with the most cash wins.
6. Pusheen party. because Pusheen fans love a good party.
7. A Local Archi prize. This is a local take on the Archibald prize. Get kids to paint someone local. You hang the entries and award a winner. All to coincide with holidays so families come in to see the entries and vote if you decide to have a vote for the winner.
8. Superhero party. With pops, plush, customer (Rubies) and other products that are super hero themed you can leverage interest in these products by having a party.
9. Open mic buskers day. Get kids in to entertain customers on a day or days. The kids get an audience, you are shown as fostering local talent and families get to be proud at their young performers.
10. Old timers talk local. If you are in a regional or rural area with long-term old timers. See if they would like to tell interesting local stories to kids. This idea plays into you connecting with the local community in that could be a deeply engaging and local way.

Consider this list to be a shopping list of sorts. Choose activities that work for you. However, be sure to play outside what is usual for your business if you want to achieve a result beyond what is usual.