MARKETING TIPS FOR DRIVING CROSSWORD SALES

The crossword category is the easiest category in which to grow sales. Here are some ideas with which you can engage to achieve this. 

1. Move crosswords next to weeklies. 
2. Place crossword titles with their parent brand: Better Homes and Gardens and Australian Women's Weekly, for example. 
3. Call out a crossword title as a staff member fave and note why with a small sign in front. 
4. Pitch a crossword or two at the counter.
5. Consider a crossword themed window.
6. Consider a crossword lovers event. It could be a simple afternoon tea with the idea of them meeting each other and sharing stories. 
7. Trial placing your most popular two crosswords next to daily newspapers. 
8. Run a loyalty program for magazines. Crossword shoppers will appreciate this and drive more whole of business shopping as a result.
9. If you have a table where shoppers can sit for a while, consider opening a crossword and placing some pens nearby so people can engage.
10. Shine a light on your range on social media - let locals know that your business is the local destination from crosswords.

Why do this given that you only make 25% from crossword titles? Because crossword shoppers are loyal. The better you serve them and the more you appreciate them the more return business you will achieve.