HOW TO USE HASHTAGS ON SOCIAL MEDIA.

Hashtags on a social media post can help the post be found by more people outside of those who follow you and those with whom your post is shared by your followers. 

It is important you give careful thought to your use of hashtags. They need to be relevant and popular.

Hashtags categorise content you publish. In choosing hashtags, think about categories and interests people have that could help them find your content. Think about the outcome.

ON SPECIFIC SOCIAL MEDIA PLATFORMS:

1. INSTAGRAM. Use hashtags to describe the image. Five or more hashtags is fine.
2. X (TWITTER). Use hashtags to focus on the topic and connect with Twitter interest groups. One or two hashtags is best.
3. FACEBOOK. Focus on the emotional connection with how a product can be used or how it makes you feel. No more than seven hashtags.
4. TIKTOK. Focus on the emotional connection with how a product can be used or how it makes you feel.

DO...

1. Use hashtags on every social media post.
2. Capitalise the fist letter of each word. #BabyLove is more readable than #babylove
3. Have fun with your hashtags.
4. Consider a hashtag brand for your business. It could include your location and another word that you put together to position your business.
5. If you sell a product that is connected with a good hashtag already, use that. Do your research.

DONT...

1. Use long hashtags.
2. Use hashtags that cannot be understood.
3. Use more hashtags that text for a post, except Instagram where all the text could be hashtags.

RESEARCH.

Use a tool to research hashtag popularity. Hashtagify is good, as is RiteTag.

Do your reserach and expect better outcomes from more targeted and thoughtful hashtag use.