MARKETING HALLOWEEN IN YOUR BUSINESS

Success with Halloween depends on how you promote the season in-store and out of store.

Here is a list of ideas from which you can select for promoting Halloween in your business:

Get all staff members on board. Explain the season and its importance to the business as a segue to Christmas.
Fun is the focus.
Make sure you have a broad range of products, beyond the traditional for Halloween.
Create en environment. Get people stepping through scary.
Encourage trick or treaters in your show or with other shops nearby. Setup a time. Offer candy. Offer engagement.
Setup a Facebook post and invite customers to share their best Halloween photos.
Setup a Halloween inspiration wall inviting customers to post their photos of Halloween as inspiration for others.
Get all your horror themed pops together and create a series of Facebook posts to promote these over time. There are many from which to choose.
Host an event, a party or some other event. Or, if you are old, host multiple events - one that is kid themed and one for adults, maybe at night time. Maybe, even, a late at night storytelling event where locals tell scary stories - this is about offering entertainment without the usual commercial focus.
Have a fancy dress competition on the day.
Run a colouring competition for kids with a prize for the best and a charity donation to encourage engagement.
Print a recipe sheet and give this away. You can rind plenty of ideas online. Maybe, hand out a new recipe each week.
Give away a Halloween cookbook.
Maybe even involve a retirement village and sponsor a ghost storytelling night in a local park.

Halloween is a new traffic opportunity, if you cleverly promote it outside your business.