WAYS TO PROMOTE YOUR BUSINESS IS NOT A NEWSAGENCY

1. Stop promoting magazines, papers or lottery products on social media.
2. Don't put up magazine posters.
3. Put products on display in the front third of your shop that people don't expect you to sell.
4. Prizes and donations should reflect your point of difference. Next time you give to a local charity or school, give a prize that is not people expect from a newsagency business.
5. Buy appropriately. Your buying determines what people see in your store and therefore how they judge your type of business. Buy outside what is usual for a newsagency and this sets you up for social media photos of products that are not newsagency products.
6. What do you do? What is your answer to this question>? Nail it in a way that says you are not a newsagency and your business is not a newsagency.
7. What do you do? What do I do? I help people express themselves, I make people happy!

How people see your business is on you.

Every day you get to make decisions that determine how your business is perceived. Embrace and have fun far away from what is traditional for a newsagency business.

We suggest you review your business regularly from the outside in, to ensure it is not being pitched as a newsagency – that is if you do not want to be seen as a newsagency.