SOCIAL MEDIA PHOTO ADVICE

The right photos on social media can work a treat. The wrong photos will be ignored. The challenge is knowing the right photos for right now.

Social media users appreciate:

• Realness.
• Behind the scenes looks.
• Creating a display rather than the display itself.
• Unpacking or unboxing products.
• You trying a product out.
• A customer trying a product out.
• Seeing a product in a real use situation.
• A short video that takes you around a product, from all sides.
• A review from a customer.

Keep it real and fun. Don't set out to be commercial. Yes, light box photos are okay when you want to show off the detail or beauty of a product. You can also take fun photos in a light box - the key to that is how you pose the products.

Remember, people use social media to be entertained. Entertain them!